About

Feel-good fuel.

Your new
favourite protein

Science-backed, clean-fuelled, and made for real life — from early-morning runs to 3pm snacks.

Born from science, built for the everyday

MaxiNutrition started 30 years ago in the UK with a simple idea — make high-quality functional food that actually tastes good.

We still do that today. Every bar, shake and supp is backed by real science, made with quality ingredients, and tested to the highest standards. So whether you’re chasing PBs, chasing your kids, or just want a snack that fuels you better, we’ve got your back.

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Protein Bar
Protein Bar

Why we do what we do

We believe protein should be simple. No weird stuff. No overhyped gym speak. No shortcuts. No sh*t. Just honest, likeable fuel that helps you feel good and perform better — however that looks to you. All our products are made with premium-grade ingredients, are low in sugar, use natural flavours and colours, and are independently batch-tested so you can trust what you're getting. 

We’re here for your real life wins.

Decades in the making.
Seconds to enjoy.

Snacks so good you’ll forget they’re good for you.

Made with the good stuff

If you can’t pronounce it, we don’t put it in. Just quality ingredients you can trust.

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Snacks with staying power

Ready to fuel your next move?

Feel-good fuel.

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